Salesforce Connections is the company's "digital marketing, commerce, and customer service event of the year". It is considered the forerunner to Dreamforce. Branding concepts are tested out at this event and incorporated into the branding for Dreamforce. I worked with the art director on development of all branding concepts. This particular direction highlights the welcoming smile element of the event logo. I developed patterns, signage and giveaway keepsakes for the event.
The Party at Connections included a concert by the band the Killers, as the main attraction of the event. Branding included the night scene with the mascots enjoying a constellation in the sky with the Chicago skyline in the background. I worked on illustrations turning the mascots into rock stars. Deliverables included signage, giveaway items, and a digital animation on the side of the building announcing the concert.
I worked with an animation expert on concepting and storyboarding for this animation. It was displayed during the day to get Connections attendees excited about the evening party and concert. It was displayed on the side of the event building.
I worked with an animation expert on concepting and storyboarding for this animation. This animation displayed at the end of the evening at the Party at Connections. It was displayed on the side of the event building.
Laulima is an exclusive event held in Hawa'ii for high level Salesforce leaders, hosted personally by Marc Benioff.
I designed the fun Hawa'iian inspired patterns and developed signage and giveaway keepsakes for the event.
I was invited to work with the Flex Team Creative Director to develop visual direction for an outward facing awareness campaign to highlight Salesforce's EQUALITY efforts. I collaborated with writers on two concepts, "Keep Going" and "This is Equal". Each look worked within the Salesforce brand, while adding vitality to the message.
A Salesforce Campfire Event is a small and intimate function. Each gathering is a teaching session, allowing for a "deeper dive" into learning about a Salesforce app or platform. We discussed ways to emphasize the smaller, more relaxed setup, and the sharing aspect of these events. We explored ways to give the campfire name more prominence, by creating a logo. We also considered different visual scenes, such as dusk and daylight to highlight the idea of warmth, friendship and sharing.
