•   Art direction and design for digital, print and environmental endeavors. Projects include corporate identity systems, event branding, print collateral, tradeshow graphics, packaging, digital campaigns, microsites, landing pages, and more.

•   Teamed up with creative directors, illustrators and writers to develop engaging exhibit graphics for Dreamforce and other large-scale national events

•   Partnered with Associate Creative Director for Third-party Events in devising extensive branding for Salesforce Connections event, drawing 20k attendees

•   Collaborated with animation and digital team to create compelling digital graphics for web and outdoor viewing

•   Developed print and digital concepts for national Salesforce Equality campaign

•   Lead designer on national and global campaigns; collaborated with internal teams to develop award-winning print collateral, event branding, direct mail, microsites and landing pages

•    Appointed as co-lead designer to develop concepts for national iShares rebrand

•   Teamed with game developers to produce UI assets for annual iShares Fund Frenzy, a national online competition drawing 4k players; additional assets included microsite, landing page and branded giveaway items

•    Led the UI design on microsite and mobile experience for the iShares Personal Investor Education site

•    Designed annual Desk Reference series, a major global direct mail initiative involving complex print and microsite deliverables reaching 7k recipients

•   In-house art director for Xilinx, Inc.; refined and advanced corporate rebranding efforts; produced environmental graphics for U.S. headquarters; concepted and produced packaging, annual reports and event branding

•    Designed and produced award-winning packaging for a line of Norwegian distinctive men’s undergarments; coordinated and oversaw production of 250 SKUs

•   Headed digital marketing effort for Safeway’s Fresh to Your Door grocery delivery service; created campaign mascot and established brand guidelines; partnered with web team to develop landing page, emails and site ads

•    Partnered with creative director at Clif Bar to develop preliminary line of packaging for Mojo Bar, including wrappers, carrier and POP stand; produced dielines and mechanicals

•    Challenged life skills and opened design perspective through living in Parma, Italy, working for design studios and direct clients creating packaging and print collateral