iShares ETF Education Site

Digital design work for a series of new consumer education pages on iShares.com. This basic educational content needed to be unintimidating and digestible to a novice ETF investor and be visually simple to navigate as seen through the use of color and iconography.

Proposed design for responsive landing page of ETF Education microsite.

Proposed responsive internal page designs for ETF Education microsite.

Subpage designs for ETF Education microsite.

Additional subpages designs for ETF Education microsite.

Icons used in ETF Education site pages; all are unique drawings not from stock.

Infographic illustrating "What is an ETF?".

Responsive infographic page illustrating "What is an ETF?".

Suggested animation for icons used in infographic.

Below are wireframes and initial ideas for the hub page and internal pages of the ETF Education microsite.

Wireframe for hub page and internal pages

Wireframe for hub page and internal pages

Initial ideas for hub page

Initial ideas for hub page

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