iShares 2017 Desk Reference

The iShares Desk Reference is the largest and most thorough educational publication that iShares and BlackRock produces. The integrated Desk Reference campaign is a major global direct mail effort, and serves as the largest marketing driver of sales leads for all institutional/RIA channels. The premium quality hand-bound desk reference book is the centerpiece of the campaign. The information-rich guide features rich colors and dynamic imagery highlighted with spot gloss treatments. Additional deliverables include an interactive microsite and eBook.

Cover and detail of spot gloss varnish technique.

Introduction spread and table of contents.

Sample spreads and tabbed divider page.

Details from interior pages of book.

Landing page for microsite. Art directed web development team on UI. Designed and prepared elements for web use. View site >

Screens for responsive eBook. Collaborated with web design team on UI and UX. Designed and prepared artwork for web use. View eBook > (Note that it will take a few moments for page to load.)

Screens demonstrating static and activated links for the content page of the eBook.

Sample page from Desk Reference eBook.

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