BlackRock Event Branding and Videos

Environmental and video branding for a client networking event held at the Mile High Stadium in Denver, Colorado. The challenge was to present a look that is football related, without actually showing football players or scenes from a game, as the experience did not include viewing of a game. The goal was to infuse the look with fun and excitement, and the promise of a unique experience away from typical sit-down networking events. The brand experience reflected a sporty football theme and included storyboarding and collaboration with a professional animator to create the unique videos. These videos were displayed on the jumbotron and other large digital screens in the stadium. Other deliverables included football related items, including a printed program that looked like a real game ticket.

Main graphic for event. Worked with internal client to develop a look reminiscent of "Friday Night Lights" theme.

Jumbotron video. Developed and produced all imagery; images and video are from stock agencies. Collaborated with animation team to create video, including developing detailed storyboards for scenes.
Video projected on internal walls of event space. Developed and produced all imagery; images and video are from stock agencies. Collaborated with animation team to create video, including developing detailed storyboards for scenes.

Emailed invitation; the effect is that the tickets look real and tactile even though they are on the screen.

Developed a keepsake program designed to look like an actual game ticket.

Additional elements designed for event: foam finger used by event organizers to direct participants to specific areas; lanyard; coasters.

Participants walked past these hanging banners that tied in with the event graphics; once out on the field, participants saw custom graphics on the Jumbotron.

Signage for event; displayed outside venue and inside stadium.

Proposed welcome banner at the entrance of the stadium.

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